Who I am

I believe great content isn’t just about words—it’s about guiding, empowering, and connecting people. Whether through intuitive UX writing, thoughtful content strategy, or AI-powered workflows, my goal is always the same: to create seamless, human-centered experiences.

And that doesn’t just apply to users—it applies to the teams building for them, too.

As a Senior Content Designer & UX Writer, I don’t just advocate for content—I embed it in the product process. I work closely with designers, PMs, and researchers as a strategic partner, shaping smarter, more scalable content across every touchpoint.

How I work

My approach is simple: show, don’t tell.

I believe that the best way to champion content is not through decks, but through shipping. I work side by side with cross-functional teams, integrating content strategy into design systems, product flows, and AI-driven experiences.

Whether I’m crafting microcopy, onboarding flows, or AI-generated content guidelines, my focus is always on clarity, accessibility, and impact.

What I know

I’I’ve helped brands across e-commerce, fintech, hospitality, and food tech create intuitive, data-driven content strategies that scale.

My toolkit includes Figma, Notion, AI-assisted workflows, and a content systems mindset—plus an absolutely 🔥 emoji game on Slack.